Spend three days, with two legendary brands, at one stunning location.
Join us at Horseshoe Bay Resort to honor our dealer network and dive into the market-moving 2026 Tige/ATX line up that's about to make waves (literally).
We have completely redesigned four boats -- our biggest, boldest move ever. Get the inside track on breakthrough features, unlock winning strategies, and arm yourself with everything you need to crush 2026.
Horseshoe Bay Resort
200 Hi Circle N
Horseshoe Bay, TX 78657
Sunday, October 19
3:00 PM CST: Hotel Check-In Begins
6:00 PM CST: Welcome Party
Location: Yacht Club Shoreline Lawn
Monday, October 20
8:00 AM–4:00 PM: Conference / Breakouts / On
Water Training
Location: Granite Ballroom
5:30 PM: Vendor Happy Hour
Location: Granite Ballroom Foyer
6:00 PM: Awards Banquet and Dinner
Location: Granite Ballroom
Tuesday, October 21
8:00 AM–12:00 PM: Conference / Breakouts
12:00 PM: Event close
12:00 PM–5:00 PM: Additional Training or One-on-One Meetings (pre-arranged)
*Times subject to change prior to event. Final agenda will be provided one week prior to event.
Each dealership location will receive one complimentary hotel room for two nights (2 locations = 2 rooms)
Please fill this form out for each individual room needed. If you need 2 rooms, we need 2 reservations. A reservation is required for each room and/or person attending so we have an accurate head count, room list to submit to the hotel, and names for badges.
Additional rooms reserved outside of your complimentary room(s)will be be billed to you. The event room rate is $249, before tax and fees.
Additional night stays are at dealership's expense.
THE DEADLINE FOR HOTEL RESERVATIONS IS SEPTEMBER 18, 2025. This is when we are required to submit our room list and head count to the hotel. Reservations cancelled after this date will be charged back to the dealership.
For early check ins or specific room requests, please contact Carolina Hernandez (chernandez@hsbresort.com).